Top Web Design Problems Manufacturers Face (And How to Solve Them)
Manufacturers often face unique challenges when it comes to creating effective, high-converting websites. From the complexities of website builders to costly agency fees and the struggle to generate leads, this blog post explores common web design problems manufacturers encounter and offers actionable solutions to help you build a website that attracts traffic and drives business growth.
- Website builders like Wix and Squarespace market themselves as easy-to-use, but... While these platforms claim to simplify the website building process, it still requires time, effort, and technical understanding to create a website that not only functions properly but also looks professional. Many manufacturers find themselves stuck trying to customize their designs to match their brand and business needs, only to end up with a website that doesn’t perform well in search engines or doesn't meet their specific functional requirements.
- Hiring a freelancer or agency can lead to high costs... Working with freelancers or agencies can quickly become a major investment, often costing thousands of dollars upfront, plus ongoing fees for updates and maintenance. Additionally, these projects can involve countless hours of meetings and revisions to get everything just right, slowing down the process and increasing your overall costs. While agencies offer more specialized knowledge, it can still be a time-consuming and stressful experience for manufacturers who just want to launch their site and start generating leads.
- Building a website isn’t enough to generate traffic or leads... Even if you have a beautifully designed website, that doesn’t automatically translate to increased traffic or sales. Manufacturers often overlook the critical components of SEO, lead generation, and user experience optimization when building their websites. Without a strategy for search engine visibility, user engagement, and lead conversion, even the most visually appealing website can fail to deliver results for your business. Websites must not only look great but also be optimized for attracting and converting potential clients and customers.
- Outdated or poorly designed websites can drive potential customers away... In today’s digital landscape, a website’s design directly impacts customer perception. Manufacturers with outdated websites risk losing credibility and trust with potential clients. A poorly designed site can leave a negative impression and cause users to bounce off quickly. Your website needs to showcase your expertise, products, and services in a way that resonates with your target audience, especially decision-makers in the industrial space.
- Lack of mobile optimization is a major issue... With an increasing number of users accessing websites via mobile devices, manufacturers cannot afford to have a website that is not mobile-friendly. A site that isn’t optimized for smartphones and tablets can frustrate visitors, lead to higher bounce rates, and ultimately affect your conversion rates. It's essential to have a responsive design that adjusts seamlessly to various screen sizes and provides a great experience for users no matter how they access your site.
- Complex product catalogs can be difficult to present... Manufacturers often have large product catalogs with many variations and technical specifications, and presenting these in a user-friendly way can be challenging. Many website designs fail to display products in a clear, organized manner that makes it easy for potential customers to find what they're looking for. A well-designed website for manufacturers must provide easy navigation, filtering options, and clear calls to action to drive engagement and conversions.
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Topic: Manufacturing Website Design Solution
Written by: Jake Lett
As a marketing consultant that specializes in industrial companies, I get to see patterns and strategies to make the most impact. Manufacturers often employ a lot of people. I take pride in knowing I am helping our American economy and improving the lives of families who build things with their hands and ingenuity.
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