What Pages Should I Have on My Manufacturing Website?

Your website is one of your most important marketing tools, so it's important to make sure that it's well-designed, informative, and easy to navigate. One of the most important things to consider when designing your website is the pages that you include.

Here are some of the essential pages that every manufacturing website design should have:

In addition to these essential pages, there are a number of other pages that you may want to consider including on your manufacturing website, such as:

Other Ways to Generate Helpful Content for Your Manufacturing Website

I recommend creating two groups of information. The first is for new buyers and the other is for existing customers. Create a list and write down all of the questions a new buyer commonly asks your sales team. What resources do they respond to the most? Is it a video, case study, or brochure. Next, do the same thing for your existing customers. Now that you have the two primary groups of information you need, think about how to structure your website navigation to find the information they are looking for. If your business is highly dependent on new business acquisition consider making their content more prominent. Or the reverse if your website should be a resource hub for existing customers to find support and guidance.


By including all of the above pages on your manufacturing website, you can create a valuable resource for potential customers and improve your chances of converting them into paying clients.

Topic: Manufacturing Website Design Solution

Written by: Jake Lett

As a marketing consultant that specializes in industrial companies, I get to see patterns and strategies to make the most impact. Manufacturers often employ a lot of people. I take pride in knowing I am helping our American economy and improving the lives of families who build things with their hands and ingenuity.