What Pages Should I Have on My Manufacturing Website?

Your website is one of your most important marketing tools, so it's important to make sure that it's well-designed, informative, and easy to navigate. One of the most important things to consider when designing your website is the pages that you include.

Here are some of the essential pages that every manufacturing website design should have:

Homepage: Your homepage is the most important page on your website, so it's important to make a good impression. Your homepage should clearly and concisely communicate what your company does and why potential customers should choose you.
Products and Services: This page should provide a detailed overview of all the products and services that you offer. Be sure to include clear and concise descriptions, as well as high-quality images and videos.
About Us: This page should tell your company's story. It should include information about your company's history, mission, vision, and values.
Contact Us: Make it easy for potential customers to get in touch with you by including a contact form and/or phone number on your website.

In addition to these essential pages, there are a number of other pages that you may want to consider including on your manufacturing website, such as:

Blog: A blog is a great way to share industry news and insights, and to position your company as a thought leader.
FAQ: An FAQ page can help to answer common questions that potential customers may have.
Case studies: Case studies are a great way to showcase your expertise and the value of your products and services.
Testimonials: Testimonials from satisfied customers can help to build trust and credibility with potential customers.
Careers: If you're hiring, be sure to include a careers page on your website.

Other Ways to Generate Helpful Content for Your Manufacturing Website

I recommend creating two groups of information. The first is for new buyers and the other is for existing customers. Create a list and write down all of the questions a new buyer commonly asks your sales team. What resources do they respond to the most? Is it a video, case study, or brochure. Next, do the same thing for your existing customers. Now that you have the two primary groups of information you need, think about how to structure your website navigation to find the information they are looking for. If your business is highly dependent on new business acquisition consider making their content more prominent. Or the reverse if your website should be a resource hub for existing customers to find support and guidance.

Summary

By including all of the above pages on your manufacturing website, you can create a valuable resource for potential customers and improve your chances of converting them into paying clients.

Topic: Manufacturing Website Design Solution

Written by: Jake Lett

As a marketing consultant that specializes in industrial companies, I get to see patterns and strategies to make the most impact. Manufacturers often employ a lot of people. I take pride in knowing I am helping our American economy and improving the lives of families who build things with their hands and ingenuity.