Industrial PPC Services: Turn Ad Spend into Qualified B2B Leads
Stop optimizing for clicks. We manage Google Ads and LinkedIn campaigns for manufacturers that target engineers and procurement managers—tracking every dollar back to actual revenue in your HubSpot CRM.
Request a Free PPC Audit Call Jake: (586) 258-8627
Is Your Google Ads Budget a "Money Pit"?
For many manufacturers, Pay-Per-Click (PPC) advertising feels like a slot machine: you put money in, get a few clicks, but see zero impact on the sales pipeline. This happens when agencies focus on "vanity metrics" like impressions and clicks rather than qualified RFQs.
The result? You waste budget paying for clicks from students, competitors, and DIY hobbyists, while your sales team ignores the low-quality leads.
The Solution: Closed-Loop Reporting with HubSpot
We don't just run ads; we build a revenue engine. By integrating your Google Ads and LinkedIn accounts directly with HubSpot CRM, we see exactly what happens after the click.
This allows us to:
- Kill Wasted Spend: Identify and pause keywords that generate clicks but never turn into quotes.
- Optimize for Revenue: Double down on the specific terms that drive high-value POs.
- Prove ROI: Show you exactly how much revenue every $1 of ad spend generated.
Our Industrial PPC Management Services
We build campaigns designed for the long sales cycles and technical complexity of the manufacturing sector.
1. Technical Keyword Filtering (Negative Keywords)
The secret to industrial PPC isn't just what you target—it's what you exclude. We aggressively block terms like "jobs," "training," "diagram," and "home use" to ensure your budget is only spent on professional B2B buyers.
2. Engineer-Focused Ad Copy
Engineers ignore fluff. We write technical ad copy that highlights specs, certifications (ISO, AS9100), and capabilities. We speak the language of your buyer to increase Click-Through-Rate (CTR) from qualified prospects.
3. Landing Page Optimization (CRO)
Sending traffic to your homepage is a waste of money. We build dedicated landing pages on HubSpot CMS designed to convert technical visitors into leads using downloadable CAD files, spec sheets, and RFQ forms.
4. LinkedIn Account-Based Marketing (ABM)
Stop waiting for them to search. We use LinkedIn Ads to proactively target key decision-makers (Job Titles: "Procurement Manager," "Plant Engineer") at the specific companies you want to sell to.
Platforms We specialize In
Google Ads
Capture high-intent searches for products and services.
LinkedIn Ads
Target specific job titles and companies.
YouTube
Showcase machinery demos and capabilities.
Retargeting
Stay top-of-mind during long sales cycles.
Case Study: 50% Lower Cost Per Lead (CPL)
A custom metal fabricator came to us with a high ad spend and low lead volume. By implementing our negative keyword strategy and connecting their data to HubSpot, we identified that 40% of their budget was being spent on "hobbyist" searches. We cut the waste, reinvested in high-intent terms, and doubled their RFQ volume in 90 days.
Get a Free, No-Obligation PPC Audit
Curious if your current agency is wasting your budget? We’ll review your account, uncover wasted spend, and identify your best opportunities for growth. We’ll provide a prioritized 1-page audit with actionable recommendations built for manufacturers.
Frequently Asked Questions
How does HubSpot improve my Google Ads results?
HubSpot allows us to use "Offline Conversion Tracking." Instead of just optimizing for clicks, we feed sales data back into Google Ads. This tells Google's algorithm to find more users who actually buy, not just users who click.
Can you target specific companies with ads?
Yes. Using LinkedIn Matched Audiences or IP-based targeting, we can ensure your ads are seen specifically by the procurement teams at your target accounts (e.g., Ford, Boeing, General Mills).
What is a good budget for industrial PPC?
Industrial keywords can range from $5 to $50+ per click depending on the niche. We typically recommend a starting budget that allows for at least 10-15 clicks per day to gather enough data for optimization, often starting around $1,500 - $3,000/month in ad spend.
Do you require long-term contracts?
No. We operate on a month-to-month basis. We believe our results should be the reason you stay, not a contract.
