Book a Free Consultation
A 30-minute call with Jake Lett to look at your website, your ad account, or both — and tell you exactly where RFQs are leaking. If we're not a fit, you'll leave with a punch list you can hand to anyone.
What happens on the call
- You describe what you sell and who buys it. Custom equipment, contract machining, OEM parts — the sales cycle shapes the strategy.
- We look at your site and traffic together. Screen share. I'll point out what's blocking quote requests: weak capabilities pages, forms that go nowhere, ad spend on the wrong keywords.
- You get a straight recommendation. Sometimes that's a project with me. Sometimes it's a fix your own team can make in an afternoon. I'll tell you which.
No slide deck, no follow-up sequence from a sales rep. There is no sales rep — you talk to the person who would do the work.
Recent Client Results
90-day highlights from manufacturing and B2B clients. Each account is run directly by Jake Lett — no junior staff, no handoffs.
Enterprise Industrial Equipment
+289%
Conversions
A newly launched ad account for a maker of large custom evaporation systems. Tiered conversion values trained the bidding algorithm while keyword and placement exclusions filtered out off-the-shelf buyers. Ad spend dropped 46% over the same period.
Industrial Equipment Provider
4 → 14
Sales opportunities in one month
Budget moved from broad keywords to high-intent exact match, with call tracking added to capture phone leads. Cost per lead fell 50% while total conversions grew 172% on 12% less spend. Tracked in HubSpot and synced back to Google Ads.
Medical Device Manufacturer
$171 → $88
Cost per lead
Spend reallocated to high-intent search terms with dedicated landing pages and remarketing. Total conversions grew from 26 to 65, and organic search clicks rose 76% after technical site performance work.
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