Manufacturing Advertising Agency for Industrial Companies
Helping manufacturers and industrial service companies turn their website into an RFQ engine — Google Ads as the primary channel, HubSpot as the platform underneath it, run directly by Jake Lett.
Book a Free Strategy Call Call Jake: (586) 258-8627
Your Website Is a Brochure. It Should Be an RFQ Engine.
Most manufacturers and industrial service companies still rely on word-of-mouth and trade shows for new business, while their website sits there as a static digital brochure. Meanwhile, engineers and buyers are actively searching Google — and increasingly ChatGPT and other AI tools — for the exact parts, equipment, and services you provide. If you're not visible there, you're not in the running for that RFQ.
A generalist advertising agency will get you clicks and impressions. A manufacturing advertising agency gets you tracked, qualified RFQs — because it understands what an industrial buyer actually does before they submit a quote request.
Google Ads First, HubSpot Underneath
Google Ads management is the primary, ongoing engagement — it's the fastest way to get in front of buyers actively searching for what you make. HubSpot website and CRM work is the most common add-on: once ads are driving qualified traffic, the site and CRM need to capture and track every RFQ that comes in, not lose it in a generic contact form.
- Industrial-specific negative keywords: exclude "jobs," "DIY," "repair," and hobbyist searches so budget only reaches B2B buyers.
- Technical ad copy: written for engineers and procurement — specs, certifications, and capabilities, not fluff.
- CRM-connected tracking: every RFQ routes into HubSpot, tagged back to the exact campaign and keyword that produced it.
The RFQ Growth System
Every engagement starts the same way, so you know exactly what you're getting before you spend anything:
1. Free Strategy Call
30 minutes, no pitch. We look at your current site and ad account (if you have one) and tell you honestly where the RFQs are being lost.
2. Paid Audit or RFQ Growth Plan
Depending on what the call surfaces, either a prescribed paid audit of your current setup, or an RFQ Growth Plan — an ongoing Google Ads retainer, HubSpot development, or both.
3. Direct, Ongoing Work
Jake runs the account personally — no account managers relaying messages, no junior staff learning on your budget.
Recent Client Results
90-day highlights from manufacturing and B2B clients. Each account is run directly by Jake Lett — no junior staff, no handoffs.
Enterprise Industrial Equipment
+289%
Conversions
A newly launched ad account for a maker of large custom evaporation systems. Tiered conversion values trained the bidding algorithm while keyword and placement exclusions filtered out off-the-shelf buyers. Ad spend dropped 46% over the same period.
Industrial Equipment Provider
4 → 14
Sales opportunities in one month
Budget moved from broad keywords to high-intent exact match, with call tracking added to capture phone leads. Cost per lead fell 50% while total conversions grew 172% on 12% less spend. Tracked in HubSpot and synced back to Google Ads.
Medical Device Manufacturer
$171 → $88
Cost per lead
Spend reallocated to high-intent search terms with dedicated landing pages and remarketing. Total conversions grew from 26 to 65, and organic search clicks rose 76% after technical site performance work.
Read independent client reviews on Clutch.
Manufacturing Advertising Agency vs. General Advertising Agency
| General Advertising Agency | Manufacturing Advertising Agency | |
|---|---|---|
| Optimizes for | Clicks, impressions, brand awareness | RFQs, sales opportunities, revenue |
| Keyword strategy | Broad match, generic industry terms | Technical negative keyword lists, model/spec-level targeting |
| Ad copy | Brand messaging | Written for engineers and procurement — specs and certifications |
| Tracking | Platform-reported clicks and conversions | CRM-connected: every RFQ attributed to campaign and keyword |
For a broader comparison across the industrial marketing agency landscape, see the full Advertising Agencies for Manufacturing guide. Running PPC in-house already and just need the ad account managed? See Industrial PPC Management.
Frequently Asked Questions
What does a manufacturing advertising agency actually do?
A manufacturing advertising agency runs paid media and marketing systems built for industrial buying cycles — primarily Google Ads targeting engineers and procurement teams actively searching for parts, equipment, or services, plus the HubSpot website and CRM work needed to turn those clicks into tracked RFQs instead of anonymous traffic.
How is this different from a general advertising agency?
General agencies optimize for impressions, clicks, and brand awareness. A manufacturing advertising agency optimizes for RFQs — using industrial-specific negative keyword lists, technical ad copy aimed at engineers, and CRM-connected conversion tracking so ad spend is judged by quotes and sales opportunities, not vanity metrics.
Do you only work with manufacturers, or industrial service companies too?
Both. The same problem — relying on word-of-mouth and trade shows while the website sits idle as a digital brochure — applies equally to manufacturers and industrial service providers (contract manufacturing, maintenance, fabrication services, and similar). The approach is the same either way: turn the site into an RFQ engine.
What is the RFQ Growth System?
It's the engagement path we use with every new client: a free 30-minute strategy call, followed by either a prescribed paid audit or an RFQ Growth Plan — an ongoing Google Ads retainer, HubSpot development, or both, scoped to what your site and account actually need.
How much does industrial advertising cost?
Ad spend and management fees vary by niche and competitiveness of your target keywords. Most manufacturing and industrial service clients start in the $1,500–$4,500/month range for management, with ad spend budgeted separately. Exact numbers depend on your market — that's what the free strategy call is for.
