PRI Show (Performance Racing Industry) 2026: Dates, Location & Exhibitor Guide
Quick answer: PRI Show (Performance Racing Industry) 2026 runs Dec 10–12, 2026 at Indiana Convention Center — Indianapolis, IN. It is held every year.
About PRI Show (Performance Racing Industry)
Motorsports and performance parts trade show for racing equipment makers, machine shops and suppliers. Organized by Performance Racing Industry.
| Next dates | Dec 10–12, 2026 |
|---|---|
| Location | Indiana Convention Center — Indianapolis, IN |
| How often | Every year |
| Industry | Automotive, Aerospace & Transportation |
| Region | Midwest |
| Organizer | Performance Racing Industry |
| Official site | performanceracing.com/tradeshow |
| Last verified | Nov 2026 |
Upcoming and past editions
| Dates | Location |
|---|---|
| Dec 10–12, 2026 | Indiana Convention Center — Indianapolis, IN |
Who this show is relevant for
Based on its focus on automotive, aerospace & transportation, PRI Show (Performance Racing Industry) is most relevant to:
- Machinery Manufacturers
- Machine Shops
- Distributors
Want to reach these buyers between shows too? See how we run Google Ads for machinery manufacturers, machine shops and distributors.
The booth gets them talking. Your website closes the deal.
Everyone you meet will look you up after the show. Before you pack the crates, check:
- Will your website win them over on a phone?
- Will you know which leads came from the show?
- Do your business cards and sales sheets match the new booth?
Pre-show plan for PRI Show (Performance Racing Industry) 2026
- Oct 15 — Launch your show landing page and start a Google Ads campaign targeted around Indianapolis (and your target accounts)
- Nov 12 — Email your database and book booth meetings on LinkedIn
- Dec 3 — Print QR codes that point to the landing page; test the lead form on a phone
- Dec 14 — Follow up with every lead within 48 hours of the show closing
Before the show: is your website ready? After it: trade show lead follow-up for manufacturers.
Questions about PRI Show (Performance Racing Industry)
When is PRI Show (Performance Racing Industry) 2026?
PRI Show (Performance Racing Industry) 2026 runs Dec 10–12, 2026 at Indiana Convention Center — Indianapolis, IN.
Where is PRI Show (Performance Racing Industry) held?
The next edition of PRI Show (Performance Racing Industry) is scheduled in Indianapolis, IN.
How often is PRI Show (Performance Racing Industry) held?
Every year.
Who should exhibit at PRI Show (Performance Racing Industry)?
PRI Show (Performance Racing Industry) is aimed at automotive, aerospace & transportation companies. Motorsports and performance parts trade show for racing equipment makers, machine shops and suppliers. Exhibit if your buyers are on its attendee list; otherwise a targeted online campaign in the show city can reach the same people for less.
Organizer or exhibitor? List or update a trade show
Don't see your show, or spot a wrong date or location? Send it in. Listings are free, and we check every submission against the official site before it goes live.
- Add a new show or a missing edition
- Correct dates, venue, or the official link
- Flag a show that has been cancelled or renamed
Exhibiting this year? Mention it in the form and Jake will also send ideas for a show landing page and pre-show Google Ads.
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